dmid – Design ethnography

Why we use design ethnography Design ethnography is a method of studying people in their culture, habits and customs. This is simply an umbrella term for qualitive research methods including shadowing, generative design, affinity mapping, thematic analysis, contextual interview and direct story telling. All these methods allow us to understand the opinions and perspectives of…

dmid- affinity mapping

Affinity mapping (thematic analysis) is a method of organising data in form of grouping based on themes and common relationships between facts and figures . I is basically a fancy method of organising a mind map. My experience of affinity mapping (thematic analysis) was used as a tool for me to Sift through my information…

dmid – directed story telling

Directed story telling is a method of collecting users expereinces and story as an alternative to other design ethnography methods such as observation and longer forms of research My experience of this was to create a story around 4 personas which would lead the plot of a story wave with a rising tension, falling tension…

design methods for insight gathering – shadowing case study

Case study – 4th year shadowing experienc Definition Work shadowing ,NOUN, British Training, work experience, etc., which involves accompanying and observing a person at work for a short period in order to gain understanding of or receive training in such work. We were asked to shadow a 4th year partner and take into consideration what…

Urban dwelling – ways of making 

During this brief we were asked to create a new urban dwelling concept for a connected society . We were told to explore the either the social,community or digital connectivity and think about who might enhabit the space we were creating . We were told to think about what the person experiencing the space might…

interface – picture symbol icon

The final part of our connectivity project was to create and interface for a sms called letters home. Going into this part of my project i knew i wanted to focus on the colour scheme and have a play with mixing fonts together. This was my final design  I Took inspiration from apps i already…

magazine development – picture symbol icon

The next stage of my magazine design was coming up with imagery and what sort of layout i would go for in my final design. I picked out one of the magazines i had on my inspirations page and i used the column structure to create a base for my own. This then gave me…

gif – picture symbol icon

Our connectivity project brief involved us coming up with a typographic gif . Mines is a bit nuts ,coated nuts to be exact! .